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McKesson Clinical Reference Systems: Pediatric Advisor 2002.1
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The Pediatric Practice Newsletter: Target Audience
In a pediatric practice, all of your families make up
your target population.
We target new parents to grandparents and try to keep the
information of interest to all ages and stages of parents and
other caretakers. We've had grandparents request subjects
they want their children (who are new parents) to read about
and discuss. One mom of a new driver was relieved to read
about the responsibilities required when operating an
automobile. She thanked us profusely.
We've made many offers for our teens and young people to
give input, but so far only a three-year-old scribbled us a
message. There are groups that produce separate newsletters
for their teens, but it needs to be a large population in
order to make it a worthwhile effort.
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